The competition among online ecommerce stores keeps getting fierce. Everyone wants to get ranked higher in the commercial search result to attract more organic traffic and to increase the conversion. So, the need for a successful ecommerce SEO strategy has become inevitable, regardless of which industry you specialize in.
However, SEO or search engine optimization isn’t as simple as it sounds. In fact, it is a long-term battle that needs regular improvement. And when it comes to ecommerce SEO, the battle gets even tough because there are hundreds, if not thousands, of stores competing for the same keywords related to products and categories as yours.
Regardless of how tough it gets out there, there is always a silver lining. And in this blog, we will try to unlock those positive aspects. So, let’s see what some efficient ecommerce strategies are:
1- Ecommerce keyword research
Ecommerce Keyword research is both crucial and technical. Unlike normal keyword research and choosing process, ecommerce keyword research focuses on choosing keywords that suits the transactional search queries that are performed by potential customers to locate a suitable product.
When choosing the keyword, ensure to choose it based on relevancy to available products, the competition level, estimated cost per click and acceptable monthly search volume.
2- Improve the website’s structure
The user experience is a critical ranking factor. The search engine aims to offer the users with best navigation experience. This means they tend to display only those websites that care enough to follow the guidelines.
That is why it is mandatory to optimize the ecommerce website for search engines and users to enable:
- The search engines reach, index and crawl the pages based on the search query.
- The potential customers to reach the desired page directly
- Distribution of domain authority and link juice from the home page to other pages easily.
3- Work on on-page SEO
On-page SEO is yet another crucial aspect. It is all about optimizing the ecommerce site content in compliance with the search engine’s standards and even encourage the customers to finish desired actions by:
- Employing chosen keywords to optimize headings, URLs, video transcripts, meta descriptions, images alt texts, etc.
- Displaying customer reviews to enhance the trust of new buyers
- Adding social media sharing buttons
- Taking advantage of visual content by uploading high-quality product promotional videos, product photos, and even adding how-to, informational details and videos.
- Linking internally related category or product pages, etc.
4- Handle the technical SEO part
Ecommerce websites are loaded with an endless number of pages. This means there will be more technical SEO issues and aspects you will need to worry about.
For an efficient SEO process on your ecommerce site, you will need to perform periodic audits to uncover and tackle the technical SEO problems. This way, you can avoid losing achieved ranking on the SERPs and prevent offering a poor user experience.
5- Focus on ecommerce link building
Link building for ecommerce is tough because not many blogs and websites are interested in referring to a website that consists of only products and zero valuable details.
But, link building for ecommerce isn’t impossible. Work with guest bloggers, find a way to promote your product through industry experts who are willing to help upfront. You can even invest money in link building. After all, it can prove a profitable avenue down the line.
Even though the in-depth SEO strategy for every business varies from one another, the basic concept always remains the same.
So, use the tips mentioned above as an outline and work with the best ecommerce SEO Company to draft a plan that aligns with your needs and expectations.