The goal of a business’s online marketing strategy is to earn visibility in the virtual world. And online marketinguses many TLAs (three-letter abbreviations) such asPPC (pay-per-click ads) and SEO (search engine optimization) to reach this goal. These are thetwo TLAs that shape an online marketing strategy and propel a business towards success.
A website gains the most visibility and sees more visitors when it ranks on the first two or three search engine results pages (SERP).
An SEO website may take some time to gain visibility, while when ranking through PPC, it may appear among the top three search results as soon as you launch the ad campaign.
SEO online marketing techniques work by optimizing the website, blending selected keywords into the website’s content, andadjusting the website’s structure to make it easier for search engines to read. It also involves earning links from well-reputed websites to gain authority and other best practices. With SEO being a continuous process, you must keep optimizing your web pages and then wait a few monthsbefore the website ranks.
PPC is the short way out for people who have an advertising budget. To make your website appear as an ad on the SERP, you have to create a PPC campaign and select the targeted keywords that you want your website to rank for. Since PPC works on a CPC (cost-per-click) basis, you must also specify how much you are willing to pay for each click that your website gets and launch your campaign.
SEO and PPC campaigns both depend on targeted keywords that determine their success. To find the right keywords, marketers use another TLA that is Keyword Analysis or KWA.
KWA highlights the best-performing keywords in any niche and helps marketers shape their SEO strategies and PPC campaigns around them.
Landau Consulting, an online marketing company in NJ helps businesses develop and implement SEO online marketing strategy and has created this infographic to highlight the important roles that SEO, PPC, and other TLAs play in the success of an online marketing strategy.